I'm just cynical enough to believe the only way to change people's most ingrained habits is to hit 'em where it hurts: in their wallets. Systems of financial penalties and rewards have power. Tax cigarettes high enough, and some people will quit smoking. Pay kids $100 for perfect attendance, and they won't skip school.
Green Daily has found a new company that agrees with me. The innovative RecycleBank will reward you for recycling, and it'll pay by the pound. Chances are, your town or city demands that you recycle at least some of your household trash already, so here's a way to get paid for what you're already doing.
In the RecycleBank system, the truck that picks up your recycling bin, weighs it, and that amount is converted into points that turn into coupons that turn into savings when you shop.
Companies such as Coca-Cola, PetSmart, Stonyfield Farm, CVS, and Kraft are participating, with more expected soon.
As Green Daily points out, one potentially bad side effect of this plan is that it implicitly encourages you to go ahead and make more waste, since the more you trash, the more you make.
We'll see how that goes, but in the meantime, it's a clever idea that should be given a chance to succeed. Right now it's kicking off in 13 states, and you're invited to ask your town to participate.
Don Willmott's blog posts are provided by LifeWire, a part of The New York Times Company.
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